Lane Healey needed some love.
Dropping the cost to 5 would be TOO GOOD for a dude with 3 influence, and potentially 3 stud.
Dropping the upkeep would similarly be too good.
but Lane is iconic in the "horse support" theme of the Entrepreneurs.
so, if you can invest in a high horse for Lane to get up on, he gives you a break in the bill for his operating expenses.