what is with Bogie Man?

If you want to start him, you get a 2 influence stud abomination.

If you can generate a solid targeted kill of an opposing 2 influence dude, Bogie turns into a respectable 2 stud.

sure, he loses the bonus influence when one of your dudes dies - but keeping your dudes alive is generally the plan anyway.

now, if you do not start him, there is a fair chance that one of your poor unfortunate souls is going to be dead by the time Bogie makes it into play (and if that corpse was Steven Wiles, Bogie is a 3 stud with 1 upkeep, score!). But Bogie IS on Dead Man's Hand Values, with just enough upkeep to give you the option of putting his key value back into rotation.