The allure of the entertainers at this Saloon is impossible for a dude like Rob Wilby to resist. But that low influence clientele cuts into the profits the saloon generates, resulting in lower production.
What to do with the action?
as already mentioned, move a bullet catching dude out of town square, either forcing him to boot later or be out of position for the fight that you want to start.
combine with the influence reduction of Mayor's Office or Encroaching Darkness to create additional targets. (Also works with Blood Curse and Chastise, but that 3 is a big risk in those decks).